Paralinguistic features and stylistic techniques of advertising communication

The purpose of this study is to the theoretical provisions pragmalinguistics regarding advertising texts, describe their paralinguistic features and stylistic techniques in communication. objectives are: analyze domestic foreign practical scientific research field discourse texts; identify main positions approaches technologies communication; present classifications types English- language slogans based on structural, stylistic, semantic functional characteristics. methodology methods empirical levels were used solve tasks achieve goal. As a result conducted research, two strategies that uses convince target audience buy certain goods or services: psychodynamic socio-cultural. In socio-cultural strategy, it obvious culture within which an individual makes decisions about actions great importance for formation his behavior, since slogan interacts with cultural requirements. Advertising are designed reflect appeal feelings people given society.